Brand Strategy vs. Brand Design: What’s the Real Difference?
You’ve probably heard these terms thrown around in every marketing newsletter, Instagram post, and “business guru” webinar: brand strategy… brand design… but are they the same thing? Not quite. And confusing them can make building your business feel like trying to assemble IKEA furniture without instructions — stressful, frustrating, and slightly soul-crushing. Let’s break it […]
Brand Design – Why Your Business Needs a Consistent Visual Identity
Let’s be real: your brand’s look is often the very first thing people notice about you. Before they read your clever captions, your carefully written website copy, or even your offers, they’ve already made up their mind based on colours, fonts, and logos. That’s the power of brand design. Brand design is the visual expression […]
Papierkram: Simple, Intuitive Accounting for Entrepreneurs
Ob Du es glaubst oder nicht: Buchhaltung kann tatsächlich Spaß machen! Denn Rechnungen zu schreiben und Geld als Energieausgleich für Deine Arbeit zu erhalten, fühlt sich einfach nur genial an. Damit Deine Buchhaltung aber nicht zum Chaos wird, sondern von Anfang an strukturiert und vor allem rechtskonform ist, solltest Du ein Buchhaltungsprogramm nutzen.
The Right Health Insurance for the Self-Employed in Germany: A Personal Guide
If you’re self-employed in Germany, one of the most important (and sometimes confusing) decisions you’ll need to make is choosing the right health insurance. It’s not just a box-ticking exercise — it directly impacts your financial security, peace of mind, and overall wellbeing. This guide is written especially for freelancers, entrepreneurs, and the self-employed living […]
