Brand Strategy vs. Brand Design: What’s the Real Difference?
You’ve probably heard these terms thrown around in every marketing newsletter, Instagram post, and “business guru” webinar: brand strategy… brand design… but are they the same thing? Not quite. And confusing them can make building your business feel like trying to assemble IKEA furniture without instructions — stressful, frustrating, and slightly soul-crushing. Let’s break it […]
Brand Design – Why Your Business Needs a Consistent Visual Identity
Let’s be real: your brand’s look is often the very first thing people notice about you. Before they read your clever captions, your carefully written website copy, or even your offers, they’ve already made up their mind based on colours, fonts, and logos. That’s the power of brand design. Brand design is the visual expression […]
